Watch Legendary Bruce Oreck’s Plenary Presentation from WREF 2012

7-11oreckBruce Oreck, the U.S. Ambassador to Finland, began on one of the days at WREF with a talk on how to use language effectively to promote renewable energy. Oreck’s presentation focused on using a different style of language than currently used to promote renewables. For example, instead of using the phrase that renewable energy “saves money,” focus on using “making money” by going solar instead. You can view Oreck’s presentation from WREF here:

 

To read more about Oreck’s presentation, view the articles  below:

 

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