An important message for ASES members

June 7, 2013

Dear ASES Member:

When you joined the American Solar Energy Society, you became one of the leaders among solar professionals and advocates across this country. Our common purpose is to support clean-energy innovation and deployment, as a means of regaining America’s energy independence.

When you joined ASES, you knew that there is strength in numbers and that your membership would help to advance education, research, and policies encouraging the use of clean, efficient, sustainable solar energy.

Like all of us in ASES, you realized that a reliable energy supply is a prerequisite to production – in fact, to work of any kind.  America’s independence and economic growth hinge upon its energy self-sufficiency.

As a member, and as an influential voice in your own community and profession, you receive regular communication from your ASES colleagues. You get SOLAR TODAY Magazine, and you may also have signed up to receive our email bulletins, Solar@Work and Solar Citizen.  You have many opportunities to meet with fellow ASES members, through participation in the National Solar Tour and in our annual National Solar Conference, and in the activities of the ASES Divisions and Chapters.  Together, these publications and meetings provide the information you need to stay abreast of innovations in energy research and policies, plus tools and practices at the deployment/installation level.

All of the above benefits were yours, just for joining ASES, the leading association of solar professionals and advocates in the United States since 1955.  All these benefits will continue to be yours as long as you are a member of ASES.

But for ASES to continue, we need your help.

It is no secret that the nation has been suffering an economic crisis since 2008. Many companies, even in core industries, have failed. Businesses closed and as jobs were lost, families lost their homes.

ASES, too, was hurt by the long recession.  At the time of the housing market crisis in late 2008, ASES membership was growing steadily, and with it, revenue from solar-industry sponsors and advertisers. The growing revenue stream allowed ASES staff to develop new services to its membership, to the industry and to the public, all in accordance with the organization’s mission.

Through the recession, although support for solar (and renewable energy in general) continued to increase – in fact, as solar installations doubled and redoubled every year — almost half of our members were unable to continue paying their dues as you have done.  The solar industry matured, and consolidated. Installation boomed, but manufacturing jobs were lost and research budgets slashed. ASES lost an important source of the income upon which it depended to meet the demand for its services.

In spite of the loss of revenues, ASES maintained its services. We even increased the frequency and reach of our publications, but without realizing new revenue. As a result, ASES incurred deficits. Now, as the economy slowly recovers, so must ASES.

My name is Seth Masia. You may know me as an editor of SOLAR TODAY and Solar@Work. I was recently appointed interim executive director of ASES. I am writing because I need you to make a tax-deductible donation to ASES today, so that ASES can continue to meet the growing demand for its services.  Whether you can afford a donation of $25, $50, $100 or more, I need you to send it to ASES – TODAY.

We have much more work to do. We must help the solar business, and its supporters in government, to face down determined attacks on the progress we’ve already made at the state level. We need to continue spreading the word about streamlined permitting practices. We need to educate students, their parents and local officials regarding the economic and environmental benefits that solar brings to any community.

These are all local campaigns. ASES, through its network of chapters and member-advocates across the nation, is uniquely qualified to wage them. To do that, we need to publish, broadcast and speak out. All of which require a stable financial base.

We’re counting on your support.

When you contribute to ASES, consider upgrading your membership, to the Professional or Business level. Consider extending your membership, right now, for three years instead of one. Consider buying a gift membership for one or more colleagues in the renewable energy movement.

When you do, be sure to take advantage of our voluntary sign-up email publications, Solar@Work (for workers in the renewable-energy industry) and Solar Citizen (for solar advocates everywhere). Sign-up is quick and easy for members.

If you cannot make a donation $25 or $50, PLEASE: It is critically important that you  make a donation at whatever level you can.  Even if you find that you are unable to donate now, you know the benefits of being a member of ASES. Ask others to join ASES NOW.

Thank you in advance for your continued support of ASES.


Seth Masia
Interim Executive Director
American Solar Energy Society

Please click here to donate. Or send your check, in any amount, to

American Solar Energy Society
Member Donation 613
4760 Walnut Street
Boulder CO 80301

Be sure to include your mailing address so that we can send a receipt for tax purposes.

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