The most recent results of a survey conducted by Green America (GA), EcoVentures International (EVI), and the Association for Enterprise Opportunity (AEO) showed some positive trends. Three out of four small businesses responding to this survey reported that, unlike much of the economy, sales for green products and services actually increased over the course of the recent economic downturn. Among these businesses, the greener the company’s practices, the higher their sales. In a report presenting the survey findings, the three groups note that, over the past 10 years, the market for green products and services has expanded dramatically. The green building market has increased by 1,700 percent, for instance, while the conventional building market has contracted by 17 percent. This survey was conducted from late June trough early August of 2012 and was taken of 1,305 small businesses. Of the respondents that reported gains during the recession, the more green the company was, the more likely it was to report increased sales. Nearly 58 percent of the small businesses said that they had been able to expand their products and services with green offerings during the recent economic downturn. Of this group, 84 percent said their investment in these new green products and services had been rewarded with increased sales. Russ Gaskin, chief business officer, Green America, said, “In the three decades since Green America first started promoting sustainable practices in business, the market has clearly shifted dramatically. We believe that the market preference reported by small businesses in this study is just the tipping point. Sustainability is clearly becoming a competitive imperative in business.” This survey also determined that nearly four out of five of small business survey respondents strongly agree that offering green products and services gave their business a competitive advantage. Finally, 75 percent of small businesses surveyed planned to expand their portfolio of green products and service offerings.
Source: News Release- Survey: The Greener The Business, The Greener The Bottom Line, June 6, 2013