Seth Masia

Executive Director and Editor of SOLAR TODAY,

Seth joined the staff of SOLAR TODAY in November 2007 after earning a master’s degree in environmental journalism at the University of Colorado/Boulder. He studied English as an undergraduate at the University of Chicago, where he worked as a technical editor on high school physics and chemistry texts. As technical editor of Ski magazine for 20 years, Seth skied all over the world, and everywhere he went he saw glaciers retreating – so he began writing about climate change in 1991. Seth has written for BackpackerOutsideThe New York Times and dozens of other magazines, newspapers and websites. He has helped to launch large website projects for Times Mirror Magazines, Microsoft Corp., AOL Time Warner and a number of small nonprofit organizations.

Seth lives in Boulder and has a daughter away at college. He does do-it-yourself solar energy projects and rides an electric motorcycle he built around a golf-cart motor. In real life he teaches skiing at Vail.


Brian AllenBrian Allen

Director of Operations,

Brian Allen is the past Secretary of the ASES Board, and Principal at the Appropriate Technology Group, a Seattle-based consultancy focused on sustainable system-based approaches to information and energy technologies for economic development and climate change action. He has lived and worked across the Americas and Europe for a wide range of corporations and non-profits over the last 30 years. He chairs the ASES Sustainability Technical Division and the Technical Division Caucus, and is again the Chair of the Technical Review Committee for the 2014 National Solar Conference in San Francisco after having served in that role for Solar 2013 in Baltimore (where he also served as Conference Director). He is currently serving as the ASES Director of Operations, but his secret personal project is to open a meadery/cidery and micro-brewery in the Seattle area.

He earned a BA in Political Science & International Relations from the University of Wisconsin-Madison, the Certificat d’Études Politiques from the Institute d’Études Politiques in Aix-en-Provence, France, and an MA in Economics & Latin American Studies from The Johns Hopkins School of Advanced International Studies (SAIS) in Washington, DC. He is a Wisconsin native living in West Seattle in a Homestead Community Land Trust home, which he is renovating into a model of green building techniques and energy self-sufficiency.

Tiffiny Harrower

Finance & Accounting Manager,

Nicole Gallegos

Operations Manager,


Brooke Simmons

Managing Editor,

Rob Simonelli

Advertising Director for Solar Today, Solar@Work, ASES National Solar Conference, and ASES National Solar Tour
Phone: (562) 431-1630
Fax: (562) 431-1530

Allison J. Gray

Art Director

Dan Bihn


Keya Lea Horiuchi

Website Designer


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