Promotion Toolbox

Promoting your Tour is vital in creating a successful event! ASES helps promote on a national level, but Tour Organizers are needed to promote their individual tours on the local level. By using social media and tools provided from us, you can create a tour that draws hundreds of participants from around your area.

ASES helps you promote by providing:

  • Year-round support and expertise to help you create a successful Tour.
  • Free copies of the Tour Guide, the official guide complete with solar tips and ideas for your Tour attendees.
  • Insight from dozens of organizers in the monthly organizer’s call.
  • PR support & news release templates to help you get free publicity.
  • Assistance in purchasing yard signs.

The promotion toolbox components for 2015 are right here:

Please send the Local Solar Tour Press Release and National Solar Tour Press Release to your news and radio stations soon. One is more generic and the local one you can customize it for your local flavor.  There is a Local Sponsorship Form if you are able to find additional local or national sponsorship. You can adjust the rates as you see fit.

Our tour organizing calls are underway. Please contact if you would like to be included.  Please don’t forget to send us your local tour contact email and/or website information so we can publicize it on

Here is the National Solar Tour Poster, which you can reproduce locally.

Here is the Owner Release Authorization to be filled out by individual locations on your tour.

Here  is the National Solar Tour Logo for your use in promotional materials and on your website or in emails.

Here is the 2015 Solar Tour Guide.

Here is the lawn sign artwork. If you would like to order lawn signs, please place your order with by August 1.

It is recommended that local tours obtain event insurance. Here is a broker that we like: Walterry Insurance Brokers

Tour sites can also play this this movie as background entertainment during their tour.

Susan Pitcairn cooking up a free lunch in the solar oven for this year’s National Solar Tour in Sedona, AZ

 Susan Pitcairn Sedona Tour

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