BEFORE THE SHOW
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DEADLINES
March 3 |
Booth Fees – final payment due, credit cards charged today.
Website and Exhibition Guide LISTING due to Pamm McFadden, pgosun@aol.com
ADVERTISING reservations, contracts and payments for the Exhibition Guide due.
More >> |
March 14 |
All requests for dealer / installer trainings due.
Artwork for your Exhibition Guide ad due. |
April 1 |
Tote Bag Insert Sample due. |
April 3 |
If you are hiring an outside contractor to set up your exhibit, that information is due at Shepard’s office. (see the Exhibit Services Kit sections A-7 and A-8).
If you want to add any items to your booth or have signs made, this is the advance price deadline. (see the Exhibit Services Kit sections E-1 through E-5 and F-17)
This is the first day freight can arrive to the advance warehouse without additional charges. |
April 11 |
If you are ordering any additional furniture from the Exhibit Services Company, today is the deadline. |
April 15 |
Make sure you have registered all of your staff on-line for the exhibition and conference. If you would like to purchase banquet tickets, extra conference registrations, workshops, tours, luncheon tickets, trainings, etc., you will be able to do so in the on-line system. |
April 28 |
This is the last day freight can arrive at the advance warehouse. It any freight arrives after this date, there will be a 25% materials handling fee added.
All tote bag inserts must be received by today or we will not be able to use them. |
May 2 |
This is the first day freight can arrive at the Town and Country Resort, at 8 am.
Exhibitor move-in and installation is from 8:00am to 5:00pm. |
May 7 |
Outbound freight will begin to be rerouted at 11:00 am.
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BOOTH ITEMS INCLUDED / EXCLUDED
All of the information below can also be found at www.solar2008.org under the Exhibit/Information for Confirmed Exhibitors menu item
Your booth registration includes:
- 8´ back drape (back drape may be 3', depending on booth location)
- 3´ side drapes
- 6´ table (Option A only)
- 2 chairs (Option A only)
- Wastebasket (Option A only)
- 7" x 44" company name sign
Your booth registration does NOT include:
- Shipping and handling to and from the Town and Country Resort
- Electricity
- Internet
- AV
- Additional furniture
- Carpeting
- Lead Retrieval Equipment
- Plumbing
- Rigging
- Any other items except those listed above
If you need any of the items listed above, you must order them by using the order forms in the Exhibit Services kit. You can order on-line by going to www.shepardes.com and doing the following:
- Choose the "eServices" button on the left.
- Select "SOLAR 2008" from the list of shows.
- Choose "Create New Log-in" or "My Account" if you have previously logged in or worked with Shepard
- Use Event Code F100400508 and complete all information required.
Or you can download a PDF of the entire kit and complete and send in the forms. Download the kit (4mb file) >>
PLEASE NOTE: In the hard copy Exhibit Services Kit, many of the items are available through Shepard Exposition Services, our contracted Exhibit Services Company, but some order forms in the kit go directly to the provider, so please read each order form carefully and make sure you send it to the appropriate place.
Please note that to receive the best pricing, you must submit your orders no later than April 3.
You MUST ship all materials through Shepard. DO NOT ship materials directly to the hotel – THEY WILL GET LOST! The only exception is small boxes to yourself if you are staying at the hotel.

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HOTEL RESERVATIONS
You can make your hotel reservations on-line or by calling 619-291-7131. Make sure you mention that you are attending SOLAR 2008 for our special conference rate of $154 (plus 10.5% tax) per night.
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TRAVEL VISAS
If you need a visa invitation letter, please email the appropriate information to Kati Hotchkiss at khotchkiss@ases.org. Make sure you include your full name and mailing address.
THE PRINTED EXHIBITION GUIDE
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EXHIBITION GUIDE LISTING
We will be printing an Exhibition Guide that will be distributed to all conference registrants and anyone touring the Exhibit Hall during Public Days on Saturday, May 3 and Sunday, May 4. We are anticipating a distribution of at least 10,000 Exhibition Guides.
You will receive a listing in this guide. The listing will be the same brief description as on the website, along with your web address. If you want to change the text of your listing, we must have the new text no later than March 3. Please e-mail changes to pgosun@aol.com
Check your website listing >>
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EXHIBITION GUIDE ADVERTISING
For the first time, we are offering our exhibitors a chance to place an ad in the Exhibition Guide. As mentioned, we will be printing 10,000 copies – at least. We plan to make this Guide something that your customers will keep as a reference guide. It is a perfect place to put and keep you business in the mind of your customers. Are you looking for dealers or installers? Why not advertise here and direct them to your booth?
You have the opportunity to draw more attention to your listing by adding bold face type, adding your logo, or adding a tag line to your ad (if you have purchased one) such as “see our ad on page X”. Please see the rates on the ORDER FORM >>
If you are a sponsor, your contract will spell out the size of the ads that you will be getting in the Conference Program. As a special thank you for sponsoring the conference, we will be giving you a matching size ad in the Exhibition Program! Our course, if you would like to increase the size – or select a prime location – you are most welcome to do that. To figure the cost of the upgrade in size or location, please check your Sponsorship Contract for the size of the ad that is included with your sponsorship. Check the price list on the order form and use your existing ad price as a “credit” for the new ad price. You can always check with Pamm (303-443-4308) or Becky (303-443-3130 ext. 103) to see what is already allotted to you.

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ADVERTISING SPECIFICATIONS
Space Reservations and Payment Due – March 3, 2008
Art Due – March 14, 2008
Mechanical Requirements
Trim size: 8.5" x 11"
Bleed size: 8.75" x 11.25"
Live area: 7.25" x 9.875"
| Size (inches) |
Width" |
Height" |
Price |
| Full page (bleed) |
8.125 |
11.25 |
$2,000 |
| Full page (non-bleed) |
7.25 |
10 |
$2,000 |
| 1/2 page Island |
4.27 |
7.375 |
$1,200 |
| 1/2 page Horizontal |
6.5 |
4.875 |
$1,200 |
| 1/2 page Horizontal (bleed) |
8.625 |
5.5 |
$1,200 |
| 1/4 page Vertical |
3.165 |
4.75 |
$ 800 |
Mechanical Specifications
• All ads may be received in electronic format or may be supplied on CD-ROM.
• Ads must be Macintosh-formatted.
• Acceptable applications: QuarkXPress (4.x or higher up to version 7.1), Adobe Photoshop (5.x or higher up to CS2), Adobe Illustrator (8.x or higher up to CS2). Correct output cannot be guaranteed from any other application.
• Fonts must be Postscript, Type 1 fonts. Submit only the fonts actually used in preparing the ad.
• Images used in the ad must be included. Images must be at least 300 dpi at 100%.
• Please include a collect-for-output directory and/or directory of disk contents.
• Colors must be in CMYK format. Any spot colors will be converted to nearest CMYK equivalent.
• Color proof of actual file at 100 percent must be submitted with digital files.
Non-Print Ready Art
Advertising rates do not include photography, copy writing, scanning, creative work or design. Any materials that do not meet the above specifications will be converted and charges will be billed to the advertiser. Costs incurred for alterations or necessary repairs to advertising material will be charged to advertiser.
OTHER ADVERTISING OPPORTUNITIES
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COMPANY LISTING ON THE SOLAR 2008 WEBSITE
Currently, you have a company listing on the SOLAR 2008 website. Please check your listing on the Confirmed Exhibitor listings page >>
If anything is incorrect on your current listing, please e-mail Pamm McFadden, pgosun@aol.com.
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TOTE BAG INSERT SPECIFICATIONS
If we received your registration and deposit before October 31, 2007, or if you purchased this option ($500), you are eligible to place one piece of your company’s literature in the bag. To order your insert space, use the ORDER FORM >>
To ensure that we receive your piece and that it is inserted into the tote bag, these instructions must be followed exactly. We cannot ensure that your piece will be inserted if you deviate from these instructions.
Sample Required
So that we know what your piece looks like and thus ensure that it actually gets into the bag, you must send us a sample of the piece by April 1. You can e-mail Pamm McFadden (pgosun@aol.com) an electronic copy, or you can mail a hard copy, (Pamm McFadden, ASES, 2400 Central, Boulder, CO 80301), but it must be exactly what will be inserted into the bag. Please do not fax the sample. Please make sure you send a note with the sample indicating that it is a sample of your SOLAR 2008 registrant tote bag insert, and that your company name appears on the insert or on the note.
Insert Specifications
The finished size of the piece can be no larger than 8.5” x 11” (or the non-US equivalent), and can contain no more than 4 pages.
Insert Shipping
DO NOT ship materials to the conference hotel – they will get lost!!!
The inserts must be shipped, to arrive NO LATER THAN April 28, 2008, to:
Becky Campbell-Howe – Show Management Freight
SOLAR 2008 - Totebag Materials
c/o Shepard Exposition Services
7365 Mission George Rd, Ste E
San Diego, CA 92120
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SOLAR TODAY ADVERTISING AND EDITORIAL
If you want to place an advertisement in SOLAR TODAY Magazine for the conference issue, please contact Mr. Phillip Miller at pmiller@mcneill-group.com. For information about the editorial calendar, product announcements, or other magazine content, please go to www.solartoday.org.
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CONFERENCE SPONSORSHIP OPPORTUNITIES
We still have several opportunities available for sponsorship at the $5,000 level - plenaries, coffee breaks, etc. Let me know if you are interested. And if you do sponsor, then your booth rental fee will be credited to your sponsorship cost! You will also get a number of other benefits. For complete details, click here >>
STAFF REGISTRATION AND GUESS PASSES
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EXHIBIT AND CONFERENCE REGISTRATION
You will be allowed to register 5 staff people per booth purchased. These registrations include admittance to all conference sessions from the Opening Plenary at 6:30pm on Sunday, May 4 through the sessions beginning at 10:30am on Thursday, May 8.
Registrations also include the Opening Reception on Sunday, May 4 and an Exhibitors only breakfast on Public Days – Saturday, May 3 and Sunday, May 4 (You will receive 3 tickets per booth for each day. We will send them to you with your Exhibition Hall Passes).
Registrations do NOT include Workshops, Tours, Special Events, Banquet, Closing Luncheon, Pirate Party or Solar Success Training Event. If you wish to register for any of these events, you will need to register and pay for them separately.
When you register your staff, you will be asked to choose your company name, and enter your booth number (if you purchased more than one booth, any of the booth numbers will work).
Please keep in mind that your exhibitor registration does not include the dinner banquet. You may however, purchase tickets for that separately. If you would like to have more than five people per booth registered, we will register them on site.
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COMPLIMENTARY EXHIBIT HALL PASSES
The Exhibition Hall will be open to the public on Saturday, May 3 and Sunday, May 4. We will be charging a small entrance fee to members of the public on those days. In order for you to invite your customers and leads to come and see you, we will be sending you, at the same time we will send the breakfast tickets, 25 passes to the exhibition. There will be space on there for you to add your company contact information so that they know who sent them the free ticket. We will also have a space for your customer to fill out their information so that if you would like to know which of your customers came to the exhibition, we will be able to tell you. If you think you may need more than 25 tickets, please contact Pamm McFadden, pgosun@aol.com.
AT THE SHOW
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SHOW SCHEDULE
May 2 |
Exhibitor move-in and installation from 8:00 to 5:00pm. |
May 3 |
Exhibitor move-in and installation from 8:00 to 10:00am. You must be FINISHED and ready for visitors by 10:00am.
Exhibitor Breakfast – be our guests from 8:30am to 9:30am in the California Room.
Exhibition Open to the Public – 10:00am to 5:00pm. |
May 4 |
Exhibitor Breakfast – be our guests from 8:30am to 9:30am in the California Room.
Exhibitors admitted to hall – 9:30am
Exhibition Open to the Public – 10:00am to 5:00pm. |
May 5 |
Exhibitors admitted to hall – 9:30am
Exhibition open to conference attendees – 10:00am to 5:00pm |
May 6 |
Exhibitors admitted to hall – 9:30am
Exhibition open to conference attendees – 10:00am to 4:00pm
Exhibition Tear-down – 4:00pm – 9:00pm |
May 7 |
Decorator Dismantling will be from 8:00am to 12:00pm |
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EXHIBITOR PARKING
If you are staying at the Town and Country Resort, parking is available at $5.00 a day. If you are staying at another hotel, the parking is $3.00 an hour.
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SATURDAY AND SUNDAY BREAKFAST
We are pleased to invite you to a complimentary exhibitor breakfast on Saturday and Sunday, May 3 and 4. These are the public days, and we know that many of you don’t consider the general public to be your primary customers. We appreciate your willingness to help us education the public about the industry, and hope this breakfast expresses some of that appreciation. You will receive 3 tickets in your check-in packet. If you need more, please let us know, and if you will not be using all 3, please turn them back in to Pamm during set-up day.
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JOB FAIR ROOM
At the conference, we will designate a room as the Job Fair Room. You will be able to post your job openings to a bulletin board (several, organized by type of position), and we will have several spaces available for you to talk to potential candidates. A schedule will be posted so that you may reserve a time for your interviews. Please make sure your job postings fit on one page, and tell people how to apply for your openings. You may also want to post your booth number on the listing.
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MEDIA LECTURN AND PHOTO OP AREA
Do you have an award you would like to present to one of your employees, give special recognition to one of your customers or have you lined up the media for interviews? We will set up just outside the Exhibit Hall, a lectern, microphone and backdrop that will be great for interviews and photo opportunities. It will be available for your use during the conference. This is a perfect opportunity for professional looking interviews, awards, and photo ops!
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LUNCH DELIVERIES
We have made arrangements with the hotel for a special menu for you. You will be able to select what you would like for lunch and have it delivered to your booth and charged to your room. We understand that sometimes it is really hard to get away, and we thought this might make things easier for you.
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LEAD RETRIEVAL SYSTEM
We have contracted with a company to provide a Lead Retrieval System. The information is part of the Exhibit Services Kit. We will be asking anyone visiting the exhibit hall to register, including members of the public.
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WIRELESS INTERNET
We will have this available throughout the exhibit hall for your convenience. However, if you intend to use Internet service as an integral part of your display, we advise that you purchase wired service. We cannot guarantee that the wireless service will have the necessary bandwidth for real-time applications.
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EXHIBITOR LOUNGE
This year we have set aside a room just for you. It will have coffee, tea, water, tables and chairs available for your exclusive use. There will also be a place to leave messages for Pamm to come to your booth if you need her help with something.
There will be contracts and a floor plan of the next ASES conference venue in Buffalo, New York. It will be the largest solar and renewables exhibition on the entire Eastern Seaboard! You will be able to reserve your space for that exhibition during your time in San Diego – just reserve it with Pamm. She will also be able to help you develop your sponsorship plans for the Buffalo conference as well.
SOLAR 2009
We would like to invite you to become part of the SOLAR 2009 Conference and Exhibition in Buffalo, New York on May 12-16, 2009. Sign up at SOLAR 2008 for the best prices, choice of booth location, and extra advertising opportunities! 
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